Social media has revolutionized the way we connect, communicate, and consume content. With billions of users worldwide, platforms like Instagram, YouTube, TikTok, and Twitter have created new opportunities for individuals and brands to reach wider audiences and build meaningful relationships.
But with so much noise and competition out there, how can you stand out and make an impact? One way is to learn from the best in the game – the social media influencers who have amassed huge followings and influence across different niches and industries.
In this article, we’ve compiled a list of the top 54 social media influencers you need to follow in 2023. From fashion and beauty to tech and entrepreneurship, these individuals have mastered the art of creating engaging and authentic content, building communities, and leveraging their influence to drive meaningful change.
So, without further ado, let’s dive into the world of social media influence and discover the top names to watch in the coming year.
Beauty and Fashion Influencers
- Huda Kattan – With over 50 million followers on Instagram and a successful beauty brand, Huda is a force to be reckoned with in the beauty industry.
- Chiara Ferragni – As the founder of the iconic fashion blog The Blonde Salad, Chiara has become a global fashion icon and influencer, with over 23 million followers on Instagram.
- James Charles – One of the biggest names in the beauty industry, James is known for his bold makeup looks, tutorials, and collaborations with major brands.
- Aimee Song – Aimee is a fashion influencer and entrepreneur who has built a loyal following on Instagram and YouTube through her stylish outfits and lifestyle content.
- Jeffree Star – With a massive YouTube following and a successful makeup brand, Jeffree is a trailblazer in the beauty industry, known for his edgy and daring looks.
- Jenn Im – Jenn is a fashion influencer who gained fame for her YouTube channel, ClothesEncounters, where she shares her outfits, beauty routines, and travel vlogs.
- Camila Coelho – Camila is a beauty and fashion influencer who has amassed a large following on Instagram and YouTube for her makeup tutorials, fashion tips, and travel photos.
- Wendy Nguyen – Wendy is a fashion influencer who shares her style tips and outfit ideas on her YouTube channel, Wendy’s Lookbook. She’s also an entrepreneur who has launched her own jewelry line.
- Jackie Aina – Jackie is a beauty influencer who has built a large following on YouTube for her makeup tutorials and reviews. She’s also an advocate for diversity in the beauty industry and has called out brands for their lack of inclusivity.
Fitness and Health Influencers
- Kayla Itsines – Kayla is a fitness trainer and entrepreneur who has built a multimillion-dollar business around her popular Bikini Body Guide program and app.
- Joe Wicks – Also known as The Body Coach, Joe is a fitness influencer and author who has helped thousands of people get in shape through his online coaching programs.
- Jen Selter – Jen is a fitness model and influencer who has built a massive following on Instagram by sharing her workouts, healthy recipes, and inspirational messages.
- Whitney Simmons – Whitney is a fitness influencer and YouTuber who shares her workouts, meal plans, and lifestyle tips with her followers, inspiring them to live their best lives.
- Kelsey Wells – Kelsey is a fitness influencer and personal trainer who has created the PWR workout program and app, helping women all over the world to build strength and confidence.
Tech and Entrepreneurship Influencers
- Elon Musk – As the founder of SpaceX, Tesla, and other groundbreaking companies, Elon Musk is one of the most influential entrepreneurs and visionaries of our time.
- Gary Vaynerchuk – Gary is a serial entrepreneur, investor, and author who has built a media empire around his motivational and business content.
- Pat Flynn – Pat is an online entrepreneur and founder of Smart Passive Income, a popular podcast and blog that teaches people how to build successful online businesses.
- Neil Patel – Neil is a digital marketing expert and entrepreneur who has built a reputation for his SEO and content marketing strategies, helping businesses grow their online presence and generate more revenue.
- Tim Ferriss – Tim is an entrepreneur, author, and podcast host who has achieved great success in a variety of fields, including tech, investing, and health. He’s best known for his book “The 4-Hour Workweek,” which has inspired countless people to redesign their lives and work smarter, not harder.
Lifestyle and Travel Influencers
- Amanda Cerny – Amanda is a social media influencer and comedian who has built a massive following on Instagram and YouTube through her funny skits and lifestyle content.
- Casey Neistat – Casey is a YouTuber and filmmaker who has gained a huge following for his daily vlogs, travel videos, and thought-provoking content.
- Chris Burkard – Chris is a photographer and influencer who has made a name for himself by capturing stunning landscapes and adventurous outdoor activities on his Instagram and YouTube channels.
- Eva Gutowski – Eva is a lifestyle influencer and author who has amassed a large following by sharing her personal experiences and advice on topics like relationships, mental health, and career development.
- Murad Osmann – Murad is a photographer and influencer who gained fame for his “Follow Me” series of photos, which feature his wife leading him by the hand to beautiful destinations around the world.
Social Justice and Activism Influencers
- Malala Yousafzai – Malala is a Nobel Peace Prize laureate and activist who has become a powerful voice for girls’ education and human rights around the world.
- Shaun King – Shaun is a civil rights activist and writer who uses his social media platforms to advocate for social justice issues and call attention to instances of police brutality and racial inequality.
- Amanda Nguyen – Amanda is an activist and founder of the nonprofit organization Rise, which works to protect the rights of sexual assault survivors and promote legislative change.
- Marley Dias – Marley is a young activist and author who started the #1000BlackGirlBooks campaign to promote diversity in children’s literature and inspire young girls of color to pursue their dreams.
- Deray Mckesson – Deray is a civil rights activist and organizer who co-founded the social justice organization Campaign Zero, which aims to reduce police violence and hold law enforcement accountable for their actions.
Food and Cooking Influencers
- Tasty – Tasty is a social media brand owned by BuzzFeed that creates viral videos featuring easy and delicious recipes. They have over 100 million followers on Facebook alone.
- Yolanda Gampp – Yolanda is a baking influencer who gained fame for her YouTube channel, How To Cake It, where she creates elaborate and realistic cakes. She’s also written a book and launched her own cake-decorating line.
- Molly Yeh – Molly is a food influencer and cookbook author who shares her creative and colorful recipes on her blog, My Name is Yeh, and her social media platforms.
- Samin Nosrat – Samin is a chef and food writer who gained fame for her cookbook, Salt, Fat, Acid, Heat, which was later turned into a Netflix series. She’s also an advocate for sustainability in the food industry.
- Alvin Zhou – Alvin is a cooking influencer who shares his recipes and cooking tips on his YouTube channel and social media platforms. He’s also worked with major brands like Google and Samsung to create food content.
Parenting and Family Influencers
- The Holderness Family – The Holderness Family is a family of four who create funny and relatable videos about parenting and family life. They’ve gained a large following on YouTube and social media.
- Jordan Page – Jordan is a parenting influencer who shares her tips on budgeting, organization, and family life on her blog and social media platforms. She’s also the founder of the productivity and organization program, Productivity Boot Camp.
- Deva Dalporto – Deva is a parenting influencer who creates hilarious parodies and videos about motherhood. She’s gained a large following on YouTube and social media for her relatable content.
- Chris and Rachel McMichael – Chris and Rachel are a parenting influencer couple who share their experiences and tips on raising their five children on their social media platforms. They’re also advocates for adoption and foster care.
- Emma Bing – Emma is a parenting influencer and daughter of the founder of the popular parenting website, What to Expect. She shares her experiences and tips on motherhood on her social media platforms and has written a book on pregnancy and childbirth.
Education and Learning Influencers
- Khan Academy – Khan Academy is a non-profit organization that offers free educational videos on a variety of subjects, from math and science to history and art. They’ve gained a large following on YouTube and social media.
- Crash Course – Crash Course is a YouTube channel that offers entertaining and informative videos on a variety of subjects, from history and science to literature and economics. The channel has gained a large following for its engaging approach to education.
- Sal Khan – Sal is the founder of Khan Academy and a former hedge fund analyst who left his job to create free educational videos. He’s become a leading voice in the education reform movement.
- Bill Nye – Bill is a science communicator and former television host who gained fame for his TV show, Bill Nye the Science Guy. He’s also a leading advocate for climate change action.
- Neil deGrasse Tyson – Neil is an astrophysicist and science communicator who has become a leading voice in science education. He’s hosted numerous TV shows and podcasts and has written several books on science and astronomy.
Personal Development and Motivational Influencers
- Tony Robbins – Tony is a personal development coach and motivational speaker who has written numerous books on success and self-improvement. He’s also known for his popular seminars and workshops.
- Mel Robbins – Mel is a motivational speaker and author who gained fame for her book, The 5 Second Rule, which offers a simple technique for overcoming procrastination and taking action.
- Brendon Burchard – Brendon is a personal development coach and author who has written several best-selling books on success and motivation. He’s also known for his high-energy seminars and podcasts.
- Rachel Hollis – Rachel is a motivational speaker and author who has written several books on personal development and success. She’s also the founder of the lifestyle website, The Chic Site.
- Gary Vaynerchuk – Gary is an entrepreneur and motivational speaker who has gained a large following for his social media content on business and personal development. He’s also the CEO of the digital marketing agency, VaynerMedia.
These are just a few of the many social media influencers who are shaping our world and inspiring us to be better, bolder, and more creative. Whether you’re looking for inspiration in your personal life or seeking to grow your business or brand, these top 54 social media influencers have something valuable to offer.
So go ahead and follow them on your favorite social media platforms, engage with their content, and learn from their insights and strategies for success. Who knows? You might just become the next social media influencer on our list.